The online world has completely transformed the way businesses and individuals carry out their professional activities today. The digital sphere has metamorphosed into a huge potential marketplace. Today we are going to discuss the top 10 Digital Marketing topics to study in your pursuit to become a successful online marketer.
Rather than just being a medium for interaction, knowledge, and social connections it has become a primary place for sellers. Today, huge transactions are made in digital marketing daily. This itself is proof of how essential presence in the online space has become currently.
To achieve proficiency in digital marketing you have to study in-depth some of its most pertinent topics. These are the concepts that make up the digital marketing arena. No one can deny the tremendous surge in digital marketing activities. Therefore, anyone who wants to make a successful career in the online domain will have to master the essential components that comprise the web marketing space.
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If you have decided to make a career in digital marketing, your first thought with be to gain knowledge on the various modules that are instrumental in the success of online marketing of products and services.
You either enroll in a digital marketing course that provides a comprehensive understanding of all the important models of digital marketing. Or, you autodidact yourself in the digital marketing topics to become skillful in these components.
Whatever your decision regarding the mode of acquiring the lessons, you have to be very clear about the topics that you need to cover to have a 360-degree understanding of digital marketing.
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Some statistics to prove to you the importance of digital marketing
- The worldwide digital ad spend is predicted to surpass more than 300 billion dollars
- Social media and video content at two of the most popular forms of content consumption for online users according to Lyfe marketing.
- 66% of people believe that email marketing is the best way to re-engage leads for nurturing them to become consumers (Databox survey).
- This statistic proves the importance of SEO. According to Wolfgang Digital, 43% of e-commerce traffic comes from organic searches on Google.
- Conversational marketing has gained importance over the past few years. This means that companies engage with their consumers and address their queries, questions, grievances, and questions related to the product or service provided. According to Drift, 82% of consumers expect to receive a response within as mere as 5 minutes in an online live chat.
- Mobile marketing is a very important aspect of the entire digital marketing process. This can be proved by the fact that today more than 75% of advertisers plan to invest more money in mobile social advertising (lyfe marketing)
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